Search engine optimization, also known as SEO, can help people find that brilliant website you’ve created.
Although you can certainly manipulated your code and your content to increase your chances of receiving traffic from search engines, there are other ways to direct traffic to a site. With millions of pages on the Web, contemporary websites need to help users find content using as many methods as possible. Findability is the broader discipline that unites all strategies to help your audience find what they seek.
Findability is present in
- Information architecture
- Development
- Marketing
- Copywriting
- Design
- Search Engine Optimization(SEO)
- Accessibility
- Usability
We discover findability in all of the major disciplines that make up the Web. So often freelancers and members of smaller Web teams end up wearing a number of different hats-doing the work of an information architect, designer, developer, and more. Whether you find yourself handling strictly Web development or being the jack-of-all-trades on projects, it’s important to think about findability at every step of the way so you can ensure the success of your site for both users and the client.
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