Domain names are also a great place to include keywords that can help users find you. When choosing a domain name, it doesn’t matter which extension you choose: .com , .net ,.biz and all other extensions start on equal footing and will not in any way impact search engine rankings. Of course, .com domains tend to be more memorable to users because of their popularity, and therefore may be more desirable for word of mouth referrals.
Just as keywords in file names can help boost search engine listings, keywords in domain names are important as well. Keywords in a domain name separated by hyphens are individually readable, and are more desirable for search engine indexing , but can be title trickier for users to remember. It may be a good idea to register your domain name with hyphens for search engines, and without for the memorability and easy verbal referral by users. You can park both domain names on the same server, pointing them to the same site. List the hyphen-delimited domain with search engines and include the domain without the hyphens on print collateral and advertisements.
An added benefit of including your target keywords in your domain name is that it will help encourage all inbound link links to your site to contain the same keywords, making your site more relevant to search queries.
The age of a domain name can play a significant role in the assigning of a Google PageRank (a mathematical formula that defines the reputation of a site specific to Google). Young domains are generally ranked low, since many disreputable link farm sites created by spammers pop up temporarily to make money from link referrals then quickly disappear before search engines blacklist them. Consequently , older domains are always preferable. However, if you buy a recently expired domain name that has a high PageRank because of its age and accumulated reputation, the PageRank does not transfer to the new owner. Search engines can usually see when domain names change ownership ,and will reset their rankings in such situations. You’ll just have to buy a domain name that is relevant to your audience, and wait for it to age like a fine wine.
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