Top tips

1. Is your brand ready for social media? Has the impact on communications, media and the everyday running of the business been considered ?
2. Has thorough research been done to ascertain whether your audiences and sector are ready for social media? Do you know how to promote your social media efforts via your channels and social media search engines and the like?
3. Remember the global culture and implications of social media. They are published  online and as accessible as webpages are, with the potential to reach wider audiences more quickly.
4. Be prepared to keep your social media content interesting, up to date and vibrant. No one visits and interacts with boring social media, so make sure they are well looked after.
5. Be aware of the effort required to maintain social media and address the points above. If you are note creating the content, how are you moderating it?
6. Interact  and engage with the target audience, and do not preach to them or in any way control natural and free flowing behavior.
7. Internet users have been savvy for a while-do not patronize them. Be creative in stirring and maintaining debate, including them.
8. Be aware of both the technical implications and advances of social media software. Is what you are proposing flexible and expandable enough to converge with other media?  Will your plans and technology be redundant in six months time?
9. Treat social media as a communications conduit to your audience and very important extension of the overall business; do not keep up with the Jones’ because that is not a scalable endeavour.
10. Enjoy and be enthusiastic about what social media you have included ( if deemed relevant), be clear why they have been created, and focus on and adhere to their aims.

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