• Include keywords in file and folder names where natural, and certain ubiquitous files such as in the name of the  logo , and default style sheet.
• Separate keywords in the file and folder names with a hyphen rather than an underscore to ensure that search engines can read each word individually rather than as  one large word. For example, most search engines will read a file named my-page.html as “my” “page”, where is my_page.html would be read as “my_page”, which is not likely to match a search query. Google recently updated its system to recognize individual  words in file names separated by an underscore, stick with hyphen-delimited keywords in your file names to be safe.
• Keep your keywords brief, and relevant to your audience . The more keywords you add, the more you dilute the power of each one.
• Contrary to rumors, a.html file extension will not rank higher than a.php extension, so feel free to use the one that is appropriate for your page.

Search engines like

• Content that is naturally keyword rich( not stuffed)  and valuable to readers
• Content that is visible to search engine spiders with no barriers that may prevent a full indexing of pages.
• Content that communicates a clear information hierarchy so spiders can understand what the page is about.
• Content that loads quickly so spiders can index it efficiently.
• Links to your site from reputable sources so they can determine the reputation of your site.
• Honest content that isn’t trying to trick the search engine.
• More content than code to mark up the page.
• Clean, meaningful URL’s with keywords in them if possible.
• Domains that have been around for a while.

There’s a lot of logic in what the search engines are asking of us. They just want us to give them plenty of honest, high quality content in a format that they can read. As we move towards this goal, we are going to reap additional benefits, too.

For example, following accessibility standards not only broadens your audience to include users with disabilities and those on alternate devices( such as handhelds), its will also promote search engine optimization. Content in alt and title attributes-to name just a couple of elements that promote accessibility-provides more context and relevance for a search engine to understand what a page is about and can more accurately connect searchers with your page. Best practices for findability and accessibility often overlap.

People and search engines both appreciate great content . When people find useful content on a website, they tend to evangelize-creating links on their blog, links on user –generated news sites, and even discussing your content on discussion  boards. Those inbound links to your site not only bring other people to your site, they boost your reputation with search engines. Search engines evaluate the reputation of a site  based upon how many other reputable sites link to  it This means that when you provide your users with good content, you are also improving the findability of your site.

Web standards development practices also provide great findability benefits by improving search engine optimization:

• They help you avoid code errors that could prevent search engines from understanding your content.
• They promote the practice of marking up your content in a semantically meaningful way (which search engines will better understand).
• They help reduce the volume of code required to deliver your content, creating a better content-to-code ratio and faster indexing.
• They foster best practices in coding that allow external code files to cache in the browser, speeding up the load time.

As we will see, Web standards-though not a silver bullet-are a great ally in our findability endeavors.

Search Engine Optimization For Dummies (For Dummies (Computer/Tech))

1.Help people find your website.

2.Help people find what they are looking for once they arrive at your site.

3.Bring your audience back to your website.

Developers can make a tremendous impact on the findability of a website. The way a site is built is one of the most significant factors in how it draws search engine traffic, and keeps people browsing longer. How we write our markup, set up the server, and integrate content- and the plethora of powerful tools we are able to leverage or build-can bring in volumes of traffic and help users find exactly what they’re looking for once they’re arrived at the site.

Traditionally, findability has been the domain of marketing experts and information architects, both of whom have a lot to contribute to the initiative. But, if developers are not informed and involved in the findability process, many opportunities to make the site less visible or completely invisible to search engines.

It’s the developer’s job to keep his team aware of best practices and emerging technologies that could help make a site more findable. Accessibility, Web standards, microformats, search systems, RSS feeds, XML sitemaps and API’s are all powerful tools that only a developer is likely to be aware of and understand their benefits to a project.

SEO and Beyond: A Holistic Approach to Findability, DVD (Voices That Matter)

It’s good idea to increase your knowledge of how Google works in order to help improve your search engine ranking. Becoming better at searching will help you understand how to tweak your site for search engine friendliness!

Google detects your location before deciding which version of its site to show you. Even if you in google.com you might end up being shown google.com.my , for example. However, the results will still be delivered from the main directory, unless you specifically choose “pages from the Malaysia”.

If you searched Google for revivalx.com you would get over 12 million results, as it looks for every instance of both words. You can target your search by looking for an exact phrase . Do this by putting quote marks around your search term, e.g. “revivalx.com”, and it will only find pages that match that phrase exactly.

Google doesn’t have to search the entire web; you can just search a particular website. For example , you could find articles about accessibility on my company’s website by typing in the search term(i.e”accessibility”) followed by the word “site”, a colon, then the full URL for the site you want to search. Like this; accessibility site:http://artfantasy.revivalx.com

You can find out which other sites have links to yours by typing the word “link” followed by a colon and you URL, like so:link:artfantasy.revivalx.com . Google only lists sites with a relatively high Page Rank however, so not all your in-bound links will appear.(artfantasy.revivalx.com has a similar function which doesn’t rely on Page Rank).

Although you can certainly manipulated  your code and your content to increase your chances of receiving traffic from search engines, there are other ways to direct traffic to a site. With millions of pages on the Web, contemporary websites need to help users find content using as many methods as possible. Findability is the broader discipline that unites all strategies to help your audience find what they seek.

Findability is present in

• Information architecture
• Development
• Marketing
• Copywriting
• Design
• Search Engine Optimization(SEO)
• Accessibility
• Usability

We discover findability in all of the major disciplines that make up the Web. So often freelancers and members of smaller Web teams end up wearing a number of different hats-doing the work of an information architect, designer, developer, and more. Whether you find yourself handling strictly Web development or being the jack-of-all-trades on projects, it’s important to think about findability at every step of the way so you can ensure the success of your site for both users and the client.